Netherlands Email Addresses Are Changing

Discussion in 'Mail Chat' started by roundabout, Jul 23, 2012.

  1. roundabout

    roundabout Well-Known Member

    Feb 17, 2011
    Likes Received:
    Trophy Points:
    Netherlands Email Addresses Are Changing

    On August 1, 2012, addresses at and domains will be removed by the provider. This could cause subscribers on your list to bounce.

    For the time being, all we know for sure is that and addresses are being removed. The company managing those customers is, but we don’t know exactly how they are going to handle the change. I don’t read Dutch very well, but if you do and you’d like more info, please visit


    Leaving money on the table

    This is a good time for all of us to consider how easy it is for a subscriber to change their address of record. Some senders just have the subscriber unsubscribe from one address and resubscribe for another. This sounds like the simplest way to do things, and it certainly doesn’t take much engineering effort.

    But what information do you lose by simply asking subscribers to unsubscribe and resubscribe? It depends on what you’re tracking, but you do lose everything that you track. Preferences, interaction history, purchase history, it’s all gone. Providing a simple way to change an email address of record preserves the information related to that subscriber.

    For some senders, keeping subscriber information through different ISPs and email addresses will pay for the development of a preference center. For others, there’s no real value there. How much money are companies leaving on the table by not providing a mechanism for recipients to change their email address?


Share This Page