Hi All, My name is Sirish and i am new to the mailing industry. Been a mailer for about 3 months now. I have been following this forum and find it really informative. Would like to continue reading the best practices posted by other experienced mailers. There are a couple of questions i would like to get answers for: 1) What percentage of a drop is an acceptable soft bounce rate? I understand that lesser the bounce rate, better the quality of data and is also good for our IP's. How can one reduce soft bounces? 2) What strategy do you suggest on data segmentation. We have millions of TLD data and have segregated is according to domain and use the lists that have been giving us good clicks/returns. Few more questions to follow in the coming days! Sirish
