Hey guys, Total Noob to mailing. I was very glad to hear about the forum and am excited to be apart of the community. I come from the content side, building premium blogs with great content and quality traffic. This is our first attempt to monetize. I think we'll end up doing an email newsletter / daily digest of new stories (with an ad), display ads on the blogs, and perhaps straight up ad emails. We've got a double opt in list with option for "additional offers" that people are signing up for, but since we want to get paid in this lifetime, we'll be looking to supplement it with additional data either purchase or down the road rev share. We want to do things the right way, and run a very clean operation. We've applied for a yahoo whitelist for one of the blogs (haven't heard back yet), and are utilizing DKIM and SPF records as well for authentication. But again we haven't started mailing, we're probably weeks away ... Looking forward to learning more ...
If you have confirmed opt-in for yahoo.com and the recipients recognize the name you're mailing from and engage positively with your emails [open,click, add to contacts] you shouldn't need a whitelist.. Your best bet to start hitting yahoo would be to hit those confirmed people initially to build up reputation then slap out some non-confirmed yahoo users with some commercial offers.. A yahoo 'whitelist' really isn't a whitelist in the since you're hoping...You still have to build up reputation on the ip/from addresses and if you're planning on mixing confirmed opt-in with purchased data you're just going to end up losing what little is gained with the yahoo bulk sender application.
nickphx, Thanks for you insight into the usefulness of whitelists. Totally understand what you're saying about building reputation from particular IPs and from lines. Have you had much experience with DKIM and SPF authentication? Does it seem like reputation management is moving in that direction? Or is that just pie in the sky and the world still revolves around IPs and from lines? Thanks!!
For yahoo spf doesn't really matter.. DKIM is a good idea if you're wanting to setup FBL for your sending domains.
