Noob Lesson #121: Examine Creatives Thoroughly

Discussion in 'Noob Central' started by roundabout, Oct 8, 2012.

  1. roundabout

    roundabout VIP

    Joined:
    Feb 17, 2011
    Messages:
    2,713
    Likes Received:
    154
    Trophy Points:
    63
    Here is a pop quiz for you noobs out there, feel free to respond, nobody will be laughed at for getting the answer wrong.

    What is glaringly WRONG with the following creative that a network expects mailers to run?

    First one to guess correctly will lose the title of NOOB officially in our eyes and be given the new rank of "JUNIOR MEMBER"

    [​IMG]
     
  2. noobking

    noobking Member

    Joined:
    Nov 28, 2011
    Messages:
    209
    Likes Received:
    5
    Trophy Points:
    18
    is this a rich text or image creative?
    if image, low text
    if rich text, too many dollars
     
    Last edited: Oct 8, 2012
  3. Fun4uoc

    Fun4uoc VIP

    Joined:
    Apr 22, 2011
    Messages:
    605
    Likes Received:
    23
    Trophy Points:
    28
    Edit: sorry, just noticed that this was in the noob section
     
    Last edited: Oct 8, 2012
  4. roundabout

    roundabout VIP

    Joined:
    Feb 17, 2011
    Messages:
    2,713
    Likes Received:
    154
    Trophy Points:
    63
    Correct, but that's not what's wrong with it.. Keep looking!
     
  5. KillahBee

    KillahBee New Member

    Joined:
    Apr 24, 2011
    Messages:
    42
    Likes Received:
    0
    Trophy Points:
    0
    Is this the entire creative? Physical address a way to unsub?
     
  6. noobking

    noobking Member

    Joined:
    Nov 28, 2011
    Messages:
    209
    Likes Received:
    5
    Trophy Points:
    18
    I guess most of people's ESP will include his own footer automatically.
     
  7. KillahBee

    KillahBee New Member

    Joined:
    Apr 24, 2011
    Messages:
    42
    Likes Received:
    0
    Trophy Points:
    0
    Yeah to obvious. German legislation forbids sexual differentiation in insurance rates :)
    But that is not it either I guess
     
  8. roundabout

    roundabout VIP

    Joined:
    Feb 17, 2011
    Messages:
    2,713
    Likes Received:
    154
    Trophy Points:
    63
    Ok I'll give the answer...

    the problem with this creative is the giant phone number in the bottom right hand corner.

    The same # was also plastered into their optout image as a last-ditch attempt at getting the sale.

    Why would anyone want to send this creative out when the person receiving it can just pick up the phone, dial the 1-800 #, and you'd never get credit for the sale?
     
  9. PushSend

    PushSend VIP

    Joined:
    Apr 12, 2011
    Messages:
    1,927
    Likes Received:
    141
    Trophy Points:
    63
    Location:
    Paradise
    Did you confirm that you would NOT be paid for call ins by this network? I personally love the addition of a trackable # for those people who would rather call in than go to a web page.

    Not sure what the story is here tho. If in fact you wouldn't get paid - fuck 'em!
     
  10. roundabout

    roundabout VIP

    Joined:
    Feb 17, 2011
    Messages:
    2,713
    Likes Received:
    154
    Trophy Points:
    63
    Yeah I confirmed it, in fact the network simply told me to remove the phone # if I didn't want it there.

    This IMO is a case of an advertiser trying to pull a fast one...
     
  11. PushSend

    PushSend VIP

    Joined:
    Apr 12, 2011
    Messages:
    1,927
    Likes Received:
    141
    Trophy Points:
    63
    Location:
    Paradise
    Reason #32 for not using network creatives.
     
  12. phdesign

    phdesign Active Member

    Joined:
    Dec 12, 2011
    Messages:
    123
    Likes Received:
    32
    Trophy Points:
    28
    Not only do I not mail creatives with 800#s (first off seems those get flagged by some filters in text even in the fine print), I can't stand it when they put 800#s on the landing pages too. I'll try the offer, but am always concerned about that. Customer support is one thing but the 800# on the top of a landing page (not tracked of course) or email creative feels like giving away free traffic.
     
  13. Ph0ngers

    Ph0ngers New Member

    Joined:
    Oct 1, 2012
    Messages:
    7
    Likes Received:
    0
    Trophy Points:
    0
    I have a point of view here that hasn't been touched upon yet.. ignoring the obvious, let's call them 'technical' issues related to the structure of the email, the phone number not giving you the credit... look at the content itself:

    This is talking about protecting your *family*, yet the graphic is just of kids and puppies. That's not *my* family. I don't have a white kid and a black kid.. sure, maybe it's just supposed to pull out the 'feel good factor' by traversing as many races/genders as possible, but personally I feel that's a cop-out.

    Ideally, you know your data, you know the geo-demo split and can cater the imagery to suit. Amirite guys??

    my $0.02
     

Share This Page