OMI’s Clean-Send Suppression Database Clean-Send: The standard for precision email marketing OMI’s Clean-Send Suppression Database can help to protect your email sender reputation and save you valuable marketing dollars. In a nutshell, OMI Clean-Send is a database consisting of approximately 300 million negative email records (spam traps, foreign IP’s, hard bounces, and other negative email data). Due to the erosive nature of consumer email, we have joined with a consortium of email partners who share the OMI philosophy that data quality is far more important than data quantity. OMI Clean-Send was born out of this notion where all partners clean and update their active consumer databases and add all negative email records to the database on a monthly basis. As a result of this rigorous cleaning process, OMI Clean-Send increases by about 8-10 million records per month. OMI licenses the database to our Clients so that they can compare their consumer data to Clean-Send and remove any email addresses that match to it. Our Clients have found that up to 30% of their data matches to Clean-Send upon the initial comparison. Upon removing this data, our Clients are able to better protect their sender reputation and save money by not emailing to this bad data. If you are interesting in keeping your consumer email database as clean as possible . . .call us today for a full overview of OMI Clean-Send! Source: http://www.outwardmedia.com/?page_id=547
this is funny and weird, their website claims they get in 8-10 million DNE's per month wtf! wonder what they charge for this insanity.
