openrate decreased drastically

Discussion in 'Mail Chat' started by Tech Plus, Dec 27, 2018.

  1. Tech Plus

    Tech Plus Member

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    Hi,
    I am facing problems with open rates.

    I used in the past sparkpost, sendgrid, amazon ses, elasticemail.

    Problem is that in last 2-3 months openrate decreased drastically.

    I'm sending loans/insurance campaigns.

    Until september i had with amazon ses 10-15% openrate, even 20%.

    Now openrate hardly increase more than 2%.

    All lists i send are cleaned.

    What is the reason for the openr ate decresed?

    Have spam organizations and yahoo/gmail/hotmail made some security updates?
     
  2. khnet

    khnet Member

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    I can help you looking into the issue, pm me
     
  3. DoldGigga

    DoldGigga VIP

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    Yes, the anti-free-speech communists are always busy looking for ways to intefere with your private communications, but there's also the holiday rules active on most TLDs. Every year starting from around Nov to end of Jan they demote most mail sent by anyone not on a corporate whitelist like "return path". This means that the majority of what you send right now is being junked or blackholed (you get a 250 response but the message is discarded) regardless of your performance prior to this.
     

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