Questions to Ask When Evaluating Data?

Discussion in 'Noob Central' started by jackal5671, Nov 19, 2011.

  1. jackal5671

    jackal5671 New Member

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    Could anyone give me some general advice on what to ask for when evaluating a new data source? What kind of questions can I ask so it sounds like I'm an experienced guy? How to talk them down to get it cheaper? Here's what I got so far...

    1. Age of data
    2. Cleaned/not cleaned with IW
    3. # of fields so it is compliant
    4. # of records
    5. Country/general overview of sources
    6. Niche if applicable


    Thanks in advance for any advice you all can give. I VERY much appreciate the time to help me/others out.
     
  2. afc_pmc

    afc_pmc New Member

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    This is tough if they don't either know you or of you from someone they already do business with, but I'll say you need to get a small test amount to really have any idea. Depends on who the source is, but getting a better price doesn't always help if they give you crap data because u paid less, and age / scrubbed questions are also too easy to bs. I'd just advice to be straight with them that you need a long term source, want a small test set to start with and if it sucks they won't hear from you again, and then listen for their reaction and make your judgement. If they seem a bit shady and you still want to give it a shot, you tell them the price for the sample and that you guys can come up with something better after you see how it goes.
     
  3. jackal5671

    jackal5671 New Member

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    Thanks again for the advice brother. What's the consensus on live feeds as far as general price/quality and how it compares to other options?
     
  4. cswerdloff

    cswerdloff New Member

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    Don't ask, test!

    Get a sample of the data and run it through a service like ours (LeadSpend) to identify what % of the data is invalid. If the % is high, then you should expect the data to be fairly old. Mailing to it will result in a lot of hard bounces and very likely spam traps.
     

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