Up until now we were not using landing pages. I have volunteered for that task. This leads to my question: If you are designing your own e-mail graphics/text/creatives, what would be in our best interest to include in the landing page? For a little background, our mailings range from simple company advertisement and offers and/or coupons on a weekly basis. Would a landing page with a twitter and facebook feed with an opt out suffice or should we change the page to reflect the current mailing? I'm hoping for some experienced mailers to flame my post about improper thinking or best approach in designing these. Thanks in advance!