Hey guys I started a few months ago and have seen consistent progress in my mailing so far. I have my own list and have started rev sharing with several other sources, some with their legacy data and some are giving me data feeds. I have several different esps now and I'm starting to feel the organization of everything get away from me. I recently took on several new data partners but I want to make sure I make them all very happy otherwise those relationships will end. My question is if a tool like Relevance Reactor is worth the money? From what I heard, it can cost upwards of $2k per month but the features seem to be pretty incredible. Looks like a great place to keep and clean all your data, see revenue and set up mailings. I'm wondering if anyone else here uses it and if not relevance reactor, what else would anyone recommend? Thanks guys.
What I liked about RR was that it basically centralizes all your emailing. You can accept data feeds and files, auto clean it, create your campaigns, check your revenue, update your suppression. Instead of going to 20 different places to do it you just have 1.
It doesn't do anything that a well built list manager / mailing program doesn't do.. I guess for guys that run mail on third party ESPs it would make sense.. I don't like the idea of having all of my data on some third party site like RR and being at the mercy of their system.