Since Valentine's Day just passed, this is an interesting tidbit: Digital marketer Oneupweb reported top online sales in 2010 were February 5-6. That corresponds with e-mail offers tracked by Chad White of The Retail Email Blog. He reports Valentine e-mails peaking at an average of 2.9 a week for the week ending February 4. That same period also saw the first President's Day and St. Patrick's Day e-mails. Based on the above, a month out isn't too early. A week out is peak. Still nervous? In your first e-mail, include an option that lets recipients state how often they're okay receiving your offers. Customers will love you for it. ... I like the ending thought... including an option to allow recipients to state how often they would like to receive offers. How about if the choices were as follows: -100 times per day -50 times per day -25 times per day And that's it? Well, we can wish...
