81% of all email traffic is spam. -e-Dialog "Manifesto for E-mail Marketers: Consumers Demand Relevance" (2010) 40% of US and UK Internet Users said the reason for not regularly opening/reading email marketing messages is that they consider the message to be spam.-e-Dialog "Manifesto for E-mail Marketers: Consumer Demand Relevance" (2010) 22% of US Internet users consider messages they once requested but no longer want to be spam. - Messaging Anti-Abuse Working Group (2010) 4% of retailers are not in compliance with the CAN-SPAM Act. That's on par with 2008 levels.- Smith-Harmon "Retail Email Unsubscribe Benchmark Study" (2010) 88% of major online retailers honor subscription opt-outs immediately or within 3 days. - Smith-Harmon "Retail Email Unsubscribe Benchmark Study" (2010) 39% of major online retailers require three or more clicks to opt-out, up from 7% in 2008. - Smith-Harmon "Retail Email Unsubscribe Benchmark Study" (2010) 30% of retailers send one or more emails following an unsubscribe request, up from 26% in 2008.- Smith-Harmon "Retail Email Unsubscribe Benchmark Study" (2010) Image-based spam first hit 5 to 10 percent of all spam in March of 2009 before sky rocketing to 15-22 percent in April - Computer World (2010) Spam has increased over 141% since March and also found that spam volumes grow by over 117 billion e-mails a day/ -Return Path "Top Email Trends in 2009" (2010) 94% of all email sent through servers is considered spam. - Postini (2009) 21% of all respondents said they use the "report spam" button to unsubscribe even though the email is not technically spam. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008) 39% of all respondents said they used the "report spam" button often or very often. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008) B2B subscribers are twice as likely to consider email "spam" if it comes "too frequently." - MarketingSherpa (2007) 53% of consumers say email is irrelevant - David Daniels, Vice President, JupiterResearch (Dec. 2007) 40% of consumers say email comes too often - David Daniels, Vice President, JupiterResearch (Dec. 2007) 26% of consumer unsubscribe using spam button - David Daniels, Vice President, JupiterResearch (Dec. 2007) 7% of the companies surveyed continued to send messages after 10 days (from which they opted out of their email program), which is a violation of the federal Can-Spam Act. - Silverpop (2007) 30% of the companies surveyed continued to send messages for several days to people after they opted out of their programs. - Silverpop (2007) Inbox providers, such as Yahoo, AOL and Gmail, all use the percentage of people who hit the "report spam" button for a particular sender as the No. 1 gage in considering whether to deliver incoming email to users' inboxes or not. - Direct Magazine (2007) By all accounts, any sender who gets a complaint rate higher than 0.5% will have serious delivery issues at these ISPs. - Direct Magazine (2007) 53% say they received less spam than they did last year -- the third consecutive year in which most respondents reported a reduction. - Epsilon (2007) 30% say they use spam complaint mechanisms, while two-thirds of them equate reporting spam with unsubscribing from marketers' email programs. - Epsilon (2007) 20 percent of respondents admit to using the "report spam" button to unsubscribe. - Email Sender and Provider Coalition (2007) More than 8 out of 10 email users have used the "report spam" button in their email clients' interfaces. - Email Sender and Provider Coalition (2007) Nine out of 10 email users want a universal "unsubscribe" button in their email clients' interfaces, one that would send an unsubscribe request from the receiving email server to the sender's database. - Email Sender and Provider Coalition (2007) The Spam epidemic is costing U.S. businesses $712 for each employee in lost worker productivity. - Nucleus Research (2007) Two out of every three email messages received by today's business users are spam. - Nucleus Research (2007) Users are spending 16 seconds identifying and deleting each spam email, which translates into an annual cost of $70 billion to all U.S. businesses. - Nucleus Research (2007) At least 90 percent of email reaching corporate servers is spam. - Nucleus Research (2007) The average user receives 21 spam messages to their inbox each day. - Nucleus Research (2007) :tomato:
