Spammers Turning to Kindle Books

Discussion in 'In The News' started by roundabout, Jun 21, 2011.

  1. roundabout

    roundabout VIP

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    There’s an interesting article in the Atlantic about how spammers have turned to a new medium – eBooks. Specifically, Kindle books. The way Amazon’s Kindle platform works, anyone can publish an ebook absolutely free. This, along with the Kindle’s huge growth in popularity, has led spammers to the site. A flood of spam book has been hitting the site and each one has a similar MO. The price is usually around 99 cents and the topics are how-tos for popular subjects like home improvement and gardening. However once the customer buys the book and downloads it to their Kindle or Kindle app, they discover it’s basically one long app for something called “Niche Content Kit”. The ad even goes so far as to invite the reader to create their own fake eBook using the same exact material they just downloaded! Another kind of spam book scrapes public domain content and puts a pretty cover on it. These books are then sold as if they were new – the fact that the reader can get the same material for free is hidden.

    It’s not really surprising that spammers have turned to Kindle eBooks. Where just a few years ago there were only a couple of hundred thousand eBooks published, last year there was nearly 3 million. The audience for them has exploded and it’s only natural that spammers will gravitate to where the largest audiences are. First it was blogs, then social media, now eBooks. Businesses and spam filtering software will have to make sure they are up to the challenge.


    Source:
    http://www.allspammedup.com/2011/06/spammers-turning-to-kindle-books/
     

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