"One rather unsettling aspect to the campaign is that it features the real email address and phone number for Veatrice Henson, a socially savvy almost-centenarian. The wireless carrier is urging the public to contact Veatrice and her a happy 100th (her birthday is on April 29th) on its All Together Now landing page, where it invites visitors to call, text or email Veatrice. The brand's marketers (or agency) vows to help respond to the messages — or at least, "many" of the messages she receives — as a result of this spot. As of this writing, she's had more than 1,500 calls, 2,300 text messages and almost 900 email messages."
