The 20k a Month Affiliate

Discussion in 'Mail Chat' started by roundabout, Aug 2, 2012.

  1. roundabout

    roundabout VIP

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    From the latest ADK Newsletter:

    The 20k a Month Affiliate

    By Andrew Bishop, Badass Affiliate Manager, and all around swell guy

    There is no such thing as magic.

    The seemingly fairy-tale like transformation that takes place around an affiliate ascending into the 20k plus per month range is one of the most often discussed topics in our industry. How did they do it? Who did they bribe? What secret handshake did they learn to pull it off?

    Every month I see multiple affiliates pull down more than 20k in revenues. And each month I wonder why more affiliates aren’t doing it. Though it’s not anything close to impossible, it does require some work. But more importantly, it involves working smart. I’ve attempted to define what “working smart” means by outlining the basic fundamentals that help create 20k a month affiliates.

    First, we need to discuss the importance of relevant and thorough SubID Reporting. The SubID is an alphanumeric value that is added to your Tracking URL. It enables you to see conversions via these specific values, which can be extremely beneficial for tracking conversions for email lists, sub affiliates, etc.

    If we, as your affiliate managers, are able to gain even the smallest of insights into your mailing operations and access to your SubID reporting, we can help optimize your traffic to get some of the best payout and improve your overall ROI. Affiliates that allow us this access perform far better than those who do not.

    Another major aspect that 20k a month affiliates share would be Custom Creatives. If you have the capability to develope your own creatives – do it. It’s that simple. Of course you need to be sure that the creatives pass our compliance standards and are approved by Adknowledge before you run them. Providing your clickers and users with creatives that no one else is sending, will prove to be a phenomenal competitive advantage. If you don’t have the resources, ask your account manager if they can provide you with additional resources for helping with custom creatives.

    Finally, we come to probably the most important hurdle on your way to becoming a 20k per month affiliate. Rigorous Testing. It’s so simple, and we hear people say it all the time. But it’s by far the most overlooked and neglected aspect of affiliate marketing. Testing is the oxygen your data needs to thrive and survive. Our most successful partners got to where they are today by eating a balanced breakfast, exercising, and then testing their affiliate butts off.

    Good testing has to become a habit. It’s not something you can work on for a couple days, and then conveniently forget about the remainder of the week. Is it nice outside? Too bad- keep testing. Are the Olympics on? Too bad- keep testing. Wife having a baby? Spoiler alert- It poops. Keep testing. Keep testing, and then keep track of what tests you have run, and ask for feedback from your account manager about how things looked from the advertiser end. The more information you can provide, the better we can help improve performance. Hold your account manager accountable to provide you with the information you need. We will do everything in our power to provide you with the stats and reports to improve your operations.

    So that’s it. Those are the major components that all of our 20k a month affiliates share. SubID Reporting, Custom Creatives, and Rigorous Testing. So reach out to us, let us help you. We would like nothing more than to see you reach the same income level. –Or more. Here is a link to one of our microsites, http://lm.adknowledge.com/go01/ see what you think, and fill out one of the “get started” forms. Or email me directly at [email protected] I would love to talk to you about your data, and walk you through your options. 20k isn’t that far off. We can get you there. If someone offers you a supernatural shortcut, they are lying to you.

    Remember… There is no such thing as magic.
     
  2. ace1247

    ace1247 VIP

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    How do you use Sub IDs to increase revenue?
     
  3. airin

    airin Member

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    Ace - If you are using Sub IDs to track how your lists respond to certain offers/ verticals you can easily increase revenue by increasing how targeted your sends are. Why waste time sending an offer for a high end credit card to a list you know kick ass with payday offers and is highly unlikely to have the credit scores necessary to qualify for an actual credit card?

    Also, don't just look at the conversions too. Pay attention to opens and clicks. All metrics have value in helping you optimize your creatives, campaigns and schedule.
     
  4. postmaster

    postmaster VIP

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    Yeah Ace, Airin makes some good points.

    Personally, I've always used subids to test creatives and subj lines. Don't under-estimate the power of a good advertising message! And many times, it takes testing to weed out the good from the bad.

    .
     
  5. airin

    airin Member

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    Cake tracks up to 5 levels of Sub IDs, so you can use them to track all of it and really optimize your schedule.
     
  6. superman

    superman New Member

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    this article is a joke, 20k a month is a small affiliate
     
  7. costahobo

    costahobo New Member

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    Well dammit, I guess I'm still in the small affiliate stage. One day, one day...
     
  8. superman

    superman New Member

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    ya, considering you probably make 20k but have 10k in expenses
     

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