What are thoughts on resting ips when mailing to the majors? I've found that resting ips can prolong the life of the ips but am still not sure the optimal amount of time needed between mailings - 1 day, 2 days, 8 hrs, a couple hours ect. I don't want to be too conservative and waste precious mailing hours, but on the other hand I know mailing 24/7 is not the best for long term goals. Thanks in advance for any input.
We look at delivery success rates for one thing. Resting and changing offers can help with success. We don't rest more than 8 hrs though...mainly less. Seems to me it's more important to have people interact with your offers.
I agree, engagement is key but resting has to have some impact. I've recently tested mailing ips for 1 days and resting 2 vs mailing everyday and only resting a few hours per day. The ips resting for 2 days perform significantly better and have been for a period of time. I do think this is being overly conservative though and would like to figure out a more optimal time between mailings.
What do you mean by perform? Higher delivery? More clicks? More Money? Or all the above? I guess you need to look and see if you make more $'s with resting 2 days - can't believe that would be true...maybe I'm wrong.
If you're mailing crap then you will have a need to "prolong the life" of an IP. If you're mailing correctly then you will have no such needs. As far as email filters go, consistency in volume and sending windows matters, as well as some throttling based on feedback you get from the receiving end. What you and a lot of other mailers seem to overlook is the fact that you're not sending email to a list, you're sending to thousands if not millions of individuals, and you are not the only one. Limiting the frequency that you send email to a specific address will improve your overall revenues moreso than taking a day off from mailing. Bottom line is that if you're hitting recipients on your lists more than 2-3 times per day with anything you are hitting them too often. I space my deliveries out so that the people on my list only get email from me once every 2-3 days even though I mail millions daily. I've found that this ensures highly consistent CTRs and ecpms, rather seeing one or two "good days" followed by a month's worth of delivery issues and poor performance, ultimately resulting in you buying more data only to repeat the process.
Good point, I have a feeling this is where most of my delivery issues lie and resting ips is probably just a quick fix. Thanks for the input.
