Tips to Increase the Reach of Your Campaign

PushSend · Apr 15, 2011

We all want to get better results from our campaigns, our list building techniques, etc. and there is always something new to learn or try. I came across this and see that this could go a long way when doing things like mailing to your list for purposes other than making a sale. It's been the advice of some that you mail something out just to get the recipient to engage, a free coupon, a newsletter, something. Well, have you done it? What about going after the friends of your recipients? I saw this and thought it was well worth sharing!

Acquiring email addresses is the first, and often most difficult, step in an email campaign. And unfortunately, itâ€™s a never ending task. However, if you structure your email blasts correctly, your job will get easier as you develop a solid base of subscribers.

Each email address in your database represents an entry point to a network of that personâ€™s friends, family and co-workers, your only challenge is to take advantage of it. By creating viral content that consumers voluntarily forward on to friends or adding a â€œRefer A Friendâ€ button to your current emails, you can expand your reach far beyond the email addresses that you have in your database.
One subscriber can distribute your message to many of their friends and family, increasing the reach of your campaign

According to the Experian 2011 Digital Marketer Benchmark and Trend Report, 42% of people said that emails sent by someone they know are highly influential in decisions to purchase a product or service, compared to only 16% of people who were influenced by emails from companies or advertisers.

Therefore, when a consumer forwards your email to another prospect, the influence that the communication has jumps over 25%â€“ with no additional effort from you!

So how do you get consumers to forward on your emails?

People will only forward on emails that provide value or contain interesting information. According to the Experian report, 55% of consumers will forward a promotion on to their friends and 58% will forward news articles. So make sure that your emails contain promotions, or if youâ€™re in a B2B setting, your emails have valuable industry information or articles, and youâ€™ll get extra mileage out of each blast.

Another option to help your emails become more viral is to add a â€œrefer a friendâ€ button.

The Experian report indicates that adding a simple button increases unique referrals by 230%. This tactic is particularly effective, because your communication not only reaches additional audiences, but it also allows you to capture more email addresses to use for further communication.
In addition to altering your content to be more â€œshareable,â€ your formatting can also induce people to forward your emails. Since people are accustomed to forwarding emails, leave all of the standard sharing features in their typical locations, but also add larger calls to actions in your emails. Placing large call-outs in the middle of the email, near the deal or article you are trying to get your reader to forward, increases the likelihood that they will pass it on to friends.
Like the old saying says, work smarter, not harder. Focusing your emails so that they contain viral content and are easy to forward, will make each push work harder with minimal effort from your team and take a little of the pain out of email acquisition.
Click to expand...

source: 60 Second Marketer

Log in or Sign up

Tips to Increase the Reach of Your Campaign

PushSend VIP

Share This Page