We all want to get better results from our campaigns, our list building techniques, etc. and there is always something new to learn or try. I came across this and see that this could go a long way when doing things like mailing to your list for purposes other than making a sale. It's been the advice of some that you mail something out just to get the recipient to engage, a free coupon, a newsletter, something. Well, have you done it? What about going after the friends of your recipients? I saw this and thought it was well worth sharing! source: 60 Second Marketer