TOP Offers-when do you mail & frequency?

Discussion in 'Mail Chat' started by gspot, Jun 2, 2011.

  1. gspot

    gspot VIP

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    I got the thinking this morning, its the 2nd of the month and prime time to be dropping EDU offers. Why??? EDu offers are great if they convert for you, but what most pubs dont realize is that they have a shelf life.

    EUD offers work by matching people up with the degrees that they're interested in, and if you drop an offer at the end of the month chances are, they wont be able to find a match since most of the spots may have been filled. And in pub terms that means: no match=no conversion= no money :(

    Given my experience, I'll drop an EDU offer 4times in a 10 day span. After that the leads seem to dry up.

    What bout you guys? Is there a time during the month where offers to better and how often do you drop the same offer in a week?
     
  2. Mike91TT

    Mike91TT VIP

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    I know with me it depends on the offer. A stupid $3 zip submit for example that converted like crazy on first drop, I will wait 2 days and do it again to the same list. Any other offer that is just OK, I wait a week.
     
  3. mx10

    mx10 VIP

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    it's actually not that the spots are filled, people who signup for edu just go to a boiler room for a sales pitch, and the spots are unlimited as it's all distance learning. It's purely a budget issue, the advertiser puts up X dollars to spend that month and by the middle of the month it's usually mostly used up.

    Any kind of leadgen offer like that is going to be the strongest at the beginning of the month.. for instance on payday loans, people can only take out a few loans per month, so by the middle of the month when many of the applicants have already taken out 1 or 2 loans the rejections are going to be way higher than the first week of the month.
     
  4. kevine

    kevine VIP

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    adult dating / cams are converting pretty well, about 1:258.

    in 2008, it was 1:8, I earned about 60k in 2 months off one campaign. Then my girlfriend left me and I don't remember what happen. I woke up 3 years later.
    I let that database go to waste and currently rebuilding.
     
  5. airin

    airin Member

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    You hit the nail on the head. It's all about allocation. All of the portal offers are getting budgets from the individual schools... as the allocation fills up, conversions drops. The offers that convert better, just have more partnerships on the back end and/or bigger budgets from those back end partners.

    A lot of the portals can control allocation by publisher and do this to make sure the quality pubs get first dibs. One advantage to working directly with these advertisers or with a network who works closely with these advertisers is that towards the end of the month you can have them add some of their *reserve* allocation to your account so your conversions stay solid.
     
  6. roundabout

    roundabout VIP

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    [​IMG]
     
  7. gspot

    gspot VIP

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    HAAAAAAA...LOL ........that completely caught me off guard ...i think I peed myself a little...:laugh:

     
  8. roundabout

    roundabout VIP

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    Sorry but I stared at his sentence for a good 5 minutes thinking "What am I missing here?" What does his g/f leaving him have to do with the weather in France?
     
  9. bumpies

    bumpies VIP

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    I havent really tested this yet, but I have heard that edu offers do better on Mondays, caus ppl have mondayitis and dont like their job. Actually testing my first edu offer for today - hope it does well :)
     

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