Ok, maybe my email shack is under a rock, but tonight I saw two things for the first time. 1. While in my gmail account I saw an ad for a solar offer - been running them a lot the past couple of months. I decided to click on it and it opened inside my gmail window and said I could save it to my inbox if I wanted. Or I could fill out the form right there in gmail and create a lead. Is gmail "stealing" leads when I'm sending that solar offer? Has anyone noticed this and is it affecting your gmail revenue? 2. I went to google in Chrome while still having gmail open in another tab - so essentially logged into google. I have been searching for a present for my wife. Well there on the right side in the regular ads I see a targeted ad with an email registration box - prefilled with my email addy - apparently for Kohls.com with a "Get offers" button and privacy link. I wonder what it costs for an opt in from Google these days. And is Kohl's that whitelisted that it will inbox Gmail from this registration? Again, excuse me for crawling out from under the rock and noticing this for the first time, but I found both very curious.
Are you talking about an AdSense ad within Gmail? I do not think contextual ads based on email contents are really a new thing...
Yeah, #1 was an adsense like ad on the right hand side of the gmail main window. When clicked, it opened pretty much a landing page in the main window with a form and offer. It gave the option of saving it to my inbox for viewing later. I of course didn't want email from them so I declined to save it in my inbox. Usually these ads link to new tabs/windows This one actually opened the landing page within the gmail window.
This is my first attached image here... hope it shows. Note that I "Dismissed" the ad and am not supposed to see it again. But I logged back in, opened an email, and there it was again. And wouldn't forwarding the ad be kinda considered spam?
interesting thing, considering we all know that putting an actual html form on the email is a big no no.