Newbie to this forum...I've been mailing AOL for years now sending very low volume per range per day. 4k msg's per hour per /24. So around 100k daily per /24. I was wondering how much volume you guys push out per warmed up AOL /24 per day? I've always kept it really low because I've had success with it for along time, and have not wanted to change what has been working.
What are you complaint rates looking like? how many per 100k? Ive been mailing about 100k per /24 as well. Recently had one DYN:BL which was strange to me.
Based on this math I'd say you could step it up about 3-5 msg's per IP/hr and still remain pretty conservative. Obviously if you start bumping into T1s back it down...which leads me to answer part 2. Why in the hell WOULD you change what's working and not just add more resources to accomplish the same goal? No reason to push a range from "smooth sailing" to "what the fuck did I just do?!?"
I've always done just that...added more resources and stayed VERY conservative. Which is why I asked the question, because I'm wondering if I'm being too conservative with my resources, and should start utilizing them more instead of just getting another /24 when I want to send more data, which adds more monthly expense.
I was sending under 500/ ip/ day as well with success and decided to try and optimize my resources better by ramping up on some of my better performing blocks. This backfired recently with some of the changes AOL made and now I'm in the process of resting and rehabing a lot of these blocks. Stick with what works, I think you have to be conservative with AOL anymore.
Look, I gave you my suggestion on pushing up your volume by 30% and IMO you'd still be in the 'conservative' window and at the same time not hurt your IPs; but I guess you glossed over that part. If your operation is profitable, adding another server is HARDLY an extra monthly expense. I'm not following your logic here. You must know at this point it takes money to make money. I went from 1 /24 making decent money to now 31 /24's (and still scaling month over month) and I'm making WAY more money. The "expense" of servers/IPs come with the territory bro. Seems as though you are somewhat conflicted, personally, as what to do more so than anything else. But think of it this way: If you push the volume up trying to get more out of your current set up; hit hard blocks because you pushed too hard...what's the expense of the down time while you put new resources into action?
PushSend is correct. There is only so much volume you are going to get out on any one range and keep it delivering and consistent revenue. At some point, once you have a stable system, you have to scale it from there investing in more resources. That is just the name of the game. There is a limit to how much you're going to get out on any /24, /22, whatever while keeping decent deliver-ability.
I know most mailers have more then one /24. How do you manage it? in the sense of writing and creating content.... Do you run different offers/adcopy in all machines or do you have all servers running different adcopy? I hear some mailers are paranoid about running the same adcopy on different /24's b/c of leaving a large footprint. Your thoughts are much appreciated!
Watch your logs...they'll tell you what's what. One server can get out more than one offer at a time. We run the same offer on a few ranges so your comment of "I hear some mailers are paranoid about running the same adcopy on different /24's b/c of leaving a large footprint." doesn't ring 100% true for us. Spreading the offer, and list, risks across a few ranges makes sense and allows bits of new data to be entered gracefully.
