Warming Your IPs in 4 Steps

Discussion in 'Noob Central' started by roundabout, May 3, 2013.

  1. roundabout

    roundabout VIP

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    Deliverability: Warming Up Your IP Address in Four Steps

    When using an IP address for the first time to send email campaigns, you will find that you won’t get the best deliverability results out of it right away. Just like you have to break in the engine of a new car, you also have to warm up IP addresses first. Email providers don’t know you yet, and you have to gradually work on the email reputation of your new IP address to gain their trust.

    There are, however, a few techniques that help you speed up this process a little. Warming up your IP address in four steps:

    Step 1: Sign up for feedback loops

    The last thing you want to do is gather spam complaints with your new IP address. That’s why you have to sign up for the various feedback loop programs. These are programs that enable you to directly process spam complaints coming from ISPs as Hotmail and Yahoo as opt-outs in your database.

    Of course, this won’t prevent a spam complaint from being registered in the first place, but it will ensure that you stop sending emails to someone that has marked them as spam.

    Sign up for these programs using the following links:

    Hotmail/Outlook
    https://support.msn.com/eform.aspx?...t_home_options_form_byemail&ct=eformts&scrx=1

    Yahoo Feedback Loop
    http://feedbackloop.yahoo.net/

    AOL Feedback Loop
    http://www.postmaster.aol.com/Postmaster.FeedbackLoop.php

    OpenSRS/ Tucows
    http://fbl.hostedemail.com/

    Comcast
    http://feedback.comcast.net/

    United Online
    http://www.unitedonline.net/postmaster/whitelisted.html

    Step 2: Set up your authentication data

    Some ISPs, including Gmail, look at your authentication data when determining your email reputation. Include your new IP address in your SPF and SenderID and make sure to encrypt your emails with DKIM to quickly build up a good email reputation.

    If you’ve been sending emails for a longer period, this will even enable you to use the good reputation of your other IP addresses for your new address.

    Step 3: Engage with your most active recipients

    This step will hurt a little: use your new IP address to email only your most active recipients. Check your email results to see which recipients have the highest open and click through rates. This might seem a bit odd, as a new IP address can result in delivery issues. And if there is one group you want your emails to be delivered, this is the one.

    But because this is group is so active, they will ensure that your IP address builds up a trustable email reputation in no time. For ISPs, active recipients are a sign that your emails are relevant for its targeted audience.

    Step 4: Monitor

    Keep a close eye on the results of your email campaigns so you know what ISPs you’re successful with. Turn up to send rate where possible (if you see that your emails are successfully delivered), and tune it down where necessary (if you notice that an ISP is returning a lot of bounces for instance).

    Besides monitoring the results of your emails, don’t forget to regularly check your email reputation using the various available reputation score checks.

    Source:
    http://blog.deliverability.com/2013/05/deliverability-warming-up-your-ip-address-in-four-steps.html
     
  2. doogster

    doogster New Member

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    Is there any benefit to warming your IPS if you are mailing GI only?

    Is there any benefit to warming IPS if you are using a VPS?
     
  3. phdesign

    phdesign Active Member

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    Basic answer = No. Depending on your data and practices, your goal may be to get as much mail out the door as fast as you can. You often see GI and "churn and burn" in the same sentence because many GI mailers will burn through IPs really fast. There is no warm up period for all the little domains out there to establish reputation the same way as the big 4 and cables.

    If your data is clean or you're mailing your clickers and openers, it may be a good idea to mail those out more carefully.
     
  4. bmorecali

    bmorecali New Member

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    any answer for the VPS question?
     
  5. skrilla

    skrilla VIP

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    Whats the benefit of Tucows FBL?
     
  6. arbydar

    arbydar VIP

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    Uhhh, dumb question here:
    Aren't they a registrar? Why would they have FBL's?
     
  7. docbrown

    docbrown Member

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    Tucows runs a number of different business lines. One of them is hosted email. You should apply for the feeback loop if you send email to users of their hosted email product.
     
  8. PushSend

    PushSend VIP

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  9. nickphx

    nickphx VIP

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    The type of server doesn't matter. The target domains matter. If you're just beating up GI from $5 hosts you will not benefit from a warmup process.. You will only see a benefit to warming up IP space if you're targeting the larger free webmail providers, cable domains or any other larger domains that utilize IP based reputation.
     
  10. arbydar

    arbydar VIP

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    Did not know that. Thank You!
     
  11. online5500

    online5500 New Member

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    Do I need to warm up the IP if I am just sending a test mail / non-sales mail to clean up the list and remove bounced addresses [To send later via an old IP] ?
     

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