So a company comes to me wanting to submit a proposal for an email campaign, they send me their RFP and target audience specs. Check this out: Additional info on primary target audience: Â· At a crossroads in life Â· Retired Â· Unemployed Â· Ready to break free from corporate America Â· Life changing event- child, death, divorce, inheritance --------------- Yeah, I have a field in my database for "At a crossroads in life", in fact I insist all registration pages have this question specifically for this purpose. Life changing event? Ready to break free from Corporate America? That's a yes across the board, right?