What a USELESS RFP.

Discussion in 'Mail Chat' started by roundabout, May 11, 2011.

  1. roundabout

    roundabout VIP

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    So a company comes to me wanting to submit a proposal for an email campaign, they send me their RFP and target audience specs.

    Check this out:

    Additional info on primary target audience:

    · At a crossroads in life

    · Retired

    · Unemployed

    · Ready to break free from corporate America

    · Life changing event- child, death, divorce, inheritance

    ---------------
    Yeah, I have a field in my database for "At a crossroads in life", in fact I insist all registration pages have this question specifically for this purpose. Life changing event? Ready to break free from Corporate America? That's a yes across the board, right?
     
  2. PushSend

    PushSend VIP

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    LOL! It seems to me that if they were at #1, it's most likly due to #3 or the 2nd and 3rd parts of #5. And if they are #2 or #3, then #4 is a given. And finally, if they experienced the last part of #5, then #4 is a given and I'm guessing they aren't going to be surfing email offers to look for a place to spend it!

    So ya, I'd say "yes" to all of those and drop it like it's hot Roundy!!


    :withstupid:
     
  3. erbux

    erbux VIP

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    Hmmmm.....sounds like you need some Acxiom PersonicX clusters up in there! lol

    Hey, I get hit up all the time from political candidates who have 1,000 voters in their district with a voter to email match of 180/1,000 and they STILL want to: a) only mail super voters b) over age 45 c) who are interested in hunting.
    :stupid:
     

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