So a company comes to me wanting to submit a proposal for an email campaign, they send me their RFP and target audience specs. Check this out: Additional info on primary target audience: · At a crossroads in life · Retired · Unemployed · Ready to break free from corporate America · Life changing event- child, death, divorce, inheritance --------------- Yeah, I have a field in my database for "At a crossroads in life", in fact I insist all registration pages have this question specifically for this purpose. Life changing event? Ready to break free from Corporate America? That's a yes across the board, right?
LOL! It seems to me that if they were at #1, it's most likly due to #3 or the 2nd and 3rd parts of #5. And if they are #2 or #3, then #4 is a given. And finally, if they experienced the last part of #5, then #4 is a given and I'm guessing they aren't going to be surfing email offers to look for a place to spend it! So ya, I'd say "yes" to all of those and drop it like it's hot Roundy!! :withstupid:
Hmmmm.....sounds like you need some Acxiom PersonicX clusters up in there! lol Hey, I get hit up all the time from political candidates who have 1,000 voters in their district with a voter to email match of 180/1,000 and they STILL want to: a) only mail super voters b) over age 45 c) who are interested in hunting. :stupid:
