What Does The Market Bear For Buyer Data?

Discussion in 'Mail Chat' started by Stillinthegame, Oct 30, 2013.

  1. Stillinthegame

    Stillinthegame New Member

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    Hello good people of MF,

    We have some very specific data, that are all buyers, and we are contemplating selling the data.

    What does the market currently bear per record for this kind of data? These are not leads, these are ALL buyers in a super-food vertical.

    Any opinions would be appreciated, and feel free to PM if you would like to take conversation offline, thank you.
     
  2. ikhkhorig

    ikhkhorig VIP

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    You'll get more money if you sell to call centers. For email you'll top out at 1k per million records and they would have to be really good.
     
  3. Stillinthegame

    Stillinthegame New Member

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    Hi,

    Thanks for your input.

    There is no way we would sell these for 1k per million, as they are full complete records not just an email address.
     
  4. arbydar

    arbydar VIP

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    well what do YOU think they're worth then?
    PM if you like, I may be interested
     
  5. ikhkhorig

    ikhkhorig VIP

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    1k per million is on the high end for complete records. Like I said call centers are likely to find higher value in them.
     
  6. DKPMO

    DKPMO VIP

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    You'd have to find someone who does not have much data to charge that much (or a call center as suggested).

    Same emails keep popping up in different lists and feeds zillion times over, so the real question is how many of your records are new, deliverable and will still remain in the list after cleaning. All at the same time.

    I would also add that buyer data is typically overvalued in general. Just because someone bought something online does not mean they are in the market for the same thing again. Do you really think that all those people who signed up for an Acai rebill are eager to do that again?

    Good luck.
     
  7. Stillinthegame

    Stillinthegame New Member

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    Those are some very well thought out and valid points DKPMO.
    My buddy always told me that the whole internet is constantly recycling.
    What was of interest for a brief moment, is then discarded, only to return again at a later date.

    Example:

    I think I am a fat pig, and need to lose weight.
    Let me inquire about a weight loss product.
    Then, I make a purchase or an inquiry, then several days or weeks later, I drop a few pounds, or get a new gf even though I am a fat pig, so I guess I am not fat after all. Then I am not a weight-loss prospect again until I feel bad about myself. Repeat cycle.
     
  8. DKPMO

    DKPMO VIP

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    That was not my point.

    My point is that you'd have to do more than that to prove that your "buyer data" should be valued more than a random feed. Especially given that weight loss is mass market product.

    You'd find customers for that kind of stuff in any data feed.
     

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