I am an experience media buyer, been doing it now for over 6 years full time. I've ventured into this forum as an old friend recommended it. Anyway, until reading a bunch of posts here I thought emailing is building lists, with say lead magnets, and then getting people to opt in, and then sending them autoresponder sequence, and emails whenever we have something interesting to say. Then I read the posts; and realized mailing according to this forum is buying data, segmenting, then sending it out to different 'domains' through different ESPs, and different IP address ranges - and that there's different ways to get to "INBOX" depending on the domain/mail server that receives the emails you send. Long story short, you guys send "SPAM" to lists of emails you bought of suckers who for example went through one of our Win an iPhone offer; where they checked YES please contact me about Home Insurance. Then you craft a message for home insurance for these suckers whose data you bought and send it to them. Do i have a good understanding? If yes, whats the difference between the way we media buyers that think mailing is building a custom niched list with opted in people through a lead magnet, and sending them 'stories' and engaging them?