Which Integrated Is Best To Start With?

Discussion in 'Networks Discussion' started by phdesign, Oct 25, 2012.

  1. phdesign

    phdesign Active Member

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    Ok, I know there are some very different opinions on this. I have read the extensive thread on testing SuperGenie did last year. I have read his recent thread on ADKi revenue declining as well as others with comments both positive and negative. I have ADKi sending me emails wanting me to integrate. I run the ADK PPC right now and it all sounds great to push a button and have the money roll in automatically. On the flip side I question if they are going to optimize my revenue or their click inventory?

    So if I am going to invest money I have a few questions:
    Should I spend the money doing the ADKi integration? They make it sound easy, but not sure what efforts my programmer will really have to do to make it work, and it sounds like there is little or no user control (for good or bad).
    Or should I test out an existing platform that is integrated? Again, will still cost up front for licensing whatever platform is used.
    Should I look into another one like CPAi (which apparently won the initial 3 way test) or Adrevolution or one of the others?

    I'm sure once one integration is done, the next one will be easier. Just wanted to put this out there and hear some experiences again.
     
  2. noobking

    noobking Member

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    right now you can only do integration with adki i'm afraid.

    CPAi has closed its door for the guys whose revenue is under 100k per month. Adr now is busy with their lover tactara and will accept integration in several months
     
  3. arbydar

    arbydar VIP

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    I'd like to jump in on this thread and offer some comments about ADKi, since I've used their system for 2 years now .
    Aaaaand this "Ban Hammer" talk has me nervous :dong:

    Yes, it is almost as simple as pressing a few buttons and watching the money roll in. :pcguru:
    Though that does come at a cost. The payouts per click are low - quite low. But they
    do seem to generate more clicks per record than I believe I could with the same creatives.

    Anyone who has seen their creatives would likely agree that they are not too errr... "response inducing".
    So if you were trying to generate the same revenue on your own with these creatives - as on
    their Express program (manually mailing them), you likely wouldn't get as many clicks. Though
    you would (hopefully) get a higher payout per click. Plus, you'd be doing a lot more work yourself
    to generate it.

    Their targeting system sends creatives specifically to prospects that they pre-determine to be
    more apt to click on - something we cannot accomplish sending one creative to a complete list.

    Once you have setup the system and are rolling it really is pretty easy to employ a person to
    manage the mailings on multiple senders while you move on to other projects. The revenue is
    very steady and predictable.

    I compare it to investing in blue-chip stocks that have low volatility and pay dividends as opposed to
    the higher risk penny stocks. Every portfolio should have both.

    For myself, I have come to depend on the ADK revenue to keep the mailing machine rolling while I
    play with other more aggressive mailing ideas - best of both worlds.

    btw - I went the route of licensing a platform that is already integrated with ADKi. It works well and they
    handle the technical issues. :shakehands:
     
  4. phdesign

    phdesign Active Member

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    Today I had one of my biggest days on ADK PPC that I've had in months. A nice combination of a newer server/IP/domain, mailing the best recent converting offer and creative. It has taken 3 or 4 months to get it dialing in again after running it less at the beginning of the year due to poor conversions.

    As you mention, Arbydar, it does take work but seems to be paying off lately. But there is some allure to pushing a few buttons and letting ADKi do it's thing and counting the money.

    I'm not sure that is where I want to spend my money yet - developing the integration with my current system. Problem is I already mail two platforms and don't really want to have yet another one. However, if it is really pushing a button or hiring someone to grease the wheels then I'll have to consider it. I do have a list of 8 or 10 platforms that are already integrated so I'll have to study up this weekend and weigh my options.

    Thanks for the review!
     
  5. arbydar

    arbydar VIP

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    Hey PH,

    First of all, congrats on your big day with ADK Express.
    We used to run Express prior to going with Integrated.
    At the time it worked quite well, but lately I don't seem to
    be able to get much in the way of conversions - perhaps
    my data sees enough of those creatives from Integrated?

    If you ever want to ask a question about using the Integrated
    side, feel free to PM me. For ideas on setting up with them
    I would recommend the infamous SG. He takes a lot of ribbing
    in here (some quite deserved though - lol) but in all fairness
    he is on the ball with this and knows their system very well.
     

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