Yahoo opens

Discussion in 'Mail Chat' started by aklayman, Oct 6, 2014.

  1. aklayman

    aklayman VIP

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    Hi guys, me again wondering if I am the only one seeing a huge drop in performance for the Yahoo domains.

    I am seeing 50% decrease in opens and a 25% decrease in clicks.

    Anyone knows if Yahoo deployed something new, or changed its filters?

    If it is just me, my networks, maybe backing down a bit on volume would be a the best course of action, just in case this big drop in activity leads to a TS03, what do you guys think?

    Thanks
     
  2. nickphx

    nickphx VIP

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    Did you see an increase in FBL complaints from your mail? Did you recently increase delivery rates? Change anything? You're asking a question without providing any details..
     
  3. postmaster

    postmaster VIP

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    Maybe you were hitting a little bit of inbox with a new set of ips, and now they are bulking 100%? As Nick asked... did you see a recent spike in FBLs? If so, that's a solid indicator of more inbox.

    If all of the above is false, then I'd say it has to be either a bad run of offers/creatives, or lower delivery. I've never seen a lower open/click rate relate to a future TS03 problem. TS03 will just happen.
     

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